News From and About Andrew Heyward
One of the challenges for local TV newsrooms as they embrace the digital age is balancing broadcasting and narrowcasting: one size fits all versus one size fits me. Websites and apps allow for a …
[READ MORE] about When will hyperlocal targeting come to TV news? It already has.
The video is informative and slickly produced: a 1:42 “explainer” in which a reporter deftly interacts with animated on-screen graphics and data to bring a potentially dry story on COVID-19’s global …
[READ MORE] about ‘Harnessing the cool’ in search of new audiences
We generally write about local TV news here at the Knight-Cronkite News Lab, so why focus on BNC? As I learned in an interview with Princell Hair and Vickie Burns, these two seasoned veterans, with …
[READ MORE] about How do you ‘super serve’ your news audience?
This month, several NBC-owned stations, including NY and Los Angeles, replaced a prime-access syndicated show with a newscast at 7 p.m., coming out of NBC Nightly News. But San Jose-based KNTV, which …
[READ MORE] about A ‘digital first’ station breaks new ground — on TV
“We started seeing all these opportunities to literally program a new network. The light bulb just came on for all of us,” says Jonathan Mitchell, general manager of Gray’s Memphis …
[READ MORE] about WMC Plus is a big idea that started close to home
It’s hard to imagine a more intense period of rapid newsroom change than the early days of the pandemic last year, but this year’s gradual re-opening is posing significant challenges of its own. …
[READ MORE] about Coming back to the newsroom – 5 takeaways to help
TEGNA makes a big bet on its fact-checking franchise “Доверяй, но проверяй.” (“Doverai, no proverai.”) “Trust, but verify.” Back in the 1980s, Ronald Reagan used that Russian proverb so often …
[READ MORE] about VERIFY goes national on digital and social platforms
WNBC's new OTT 'digicast' blends linear and digital storytelling “I would contend that the news space is effectively wide open in the streaming world,” says SmithGeiger president and research guru …
[READ MORE] about Finding the Sweet Spot in Local News Streaming
ABC’s 'race and culture' team is an experiment in collaboration “EXCLUSIVE: Oakland man uses machete to scare away robbers,” the headline reads. It’s a new twist on a familiar story for KGO …
[READ MORE] about A new way to cover underrepresented communities
“If we go back to the way things were, we failed.” If Jonathan Adkins, who oversees the broadcast news operation at Cleveland’s WKYC, wants to see the dramatic effects of COVID-19 on TV news …
