After CBS, I created Heyward Advisory LLC to help media companies develop innovative online ventures and profitable digital strategies; create new content and services; and transform their businesses to drive growth and revenue in an age of rapid evolution.
Here’s a selected list of projects:
- Helped develop a digital video strategy for a major news publisher
- Helped develop ongoing strategy for a leading digital publisher
- Helped develop a new multi-platform strategy for a network news division
- Helped a major broadcast network’s news division create and launch a new afternoon news program for the network’s owned stations
- Helped a major media company analyze the business opportunity for an online news video aggregation service
- Developed an innovative re-structuring plan for a major broadcast network’s news division, designed to improve programming and reduce cost
- Helped a Washington, D.C.-based foundation create and launch a weekly news magazine focused on energy and the environment
- Helped a leading women’s website develop an integrated strategy for online video
- As a partner in MarketspaceNext, developed a transformative strategy for a non-profit organization in the publishing and education arena
- With my colleague Jeffrey Rayport, co-authored “Envisioning the Cloud,” a white paper on cloud computing for Google